Ensure consistency in all materials by following these guidelines for logo usage, color palette, typography, and tone.
1. Logo Usage
Use the horizontal logo on white or light backgrounds. Maintain a clear zone equal to the height of the letter “I” around the logo. Do not alter colors, stretch, or rotate.
2. Color Palette
3. Typography
Headings: Helvetica or Arial, sans-serif; use sizes H1=32px, H2=24px, H3=18px.
Body Text: Helvetica or Arial, sans-serif; 16px regular; line-height 1.5.
Captions/Small Text: 14px regular, same font stack.
4. Voice & Tone
Impactful Organizations communicates with clarity, confidence, and warmth. Use active voice, straightforward language, and a collaborative tone that emphasizes partnership and outcomes.
5. Brand Do’s & Don’ts
- Do use the official logo and color palette.
- Do maintain clear space around the logo.
- Do use approved fonts and sizes.
- Don’t alter the logo colors or proportions.
- Don’t use non-brand colors or fonts.
- Don’t write in a passive, jargon-laden style.
For questions or additional assets, contact support@impactfulorganizations.com.